Getting started with marketing agility


Your Hosts

Stuck in the cycle of outputs without impact? This course is designed for busy marketing professionals like you. Learn to transform your marketing approach from delivering outputs to driving real customer value and business outcomes. This fast paced course equips you with the skills and behaviours to thrive in today's dynamic marketing landscape.

The course gets you shifting from outputs to outcomes, helping you define value based on customer and business needs. You'll gain skills to build strong stakeholder relationships with proven techniques to keep everyone aligned with your goals. Additionally, gain the knowledge to effectively measure the impact of your marketing initiatives. Our ICAgile-certified trainers are experienced Agile practitioners who work with leading Australian organisations. They'll guide you through a blend of presentations, discussions, and hands-on exercises, ensuring you leave with practical skills you can implement immediately.

Who is this for?

  • Chief Marketing Officers
  • Head of Marketing
  • Marketing Managers
  • Marketing Specialists
  • Agency Account Managers


A practical, hands-on learning experience over 4 hours

  • Onsite or virtual delivery (Zoom)
  • 9:00pm - 1:00pm AEST

Learning outcomes

  • Relate the drivers for the new ways of working, and how the mindset of marketing needs to change in response to the rapidly evolving business landscape
  • Explain the need for greater agility in the practice of marketing, connecting to previous agile movements while distinguishing the unique position of Agile Marketing
  • Identify agile myths and foundational principles/values
  • Design a customer needs analysis approach that supports customer identification in a relatable, trustworthy manner
  • Apply a variety of tools to making work visible and emphasising prioritisation a marketing backlog for a case study or real-world example
  • Explain the negative effects of overwork, such as context switching, low quality output and high employee turnover  
  • Prepare a development plan which explains how the participant will apply these ideas and techniques to their own environment.

Topics covered in the course

  • Critical Paradigm Shifts for Marketing
  • Customer Analysis and Segmentation for Business Agility
  • Adaptive Planning in the Marketing Context
  • Making it Real: Agile Marketing in Practice

Course Summary

23 Sep
23 Sep
Virtual Delivery - Zoom
Workshop - Face to Face
Online Video
4 hours
spots left
$ 350 
Hurry! Early bird pricing ends 1st August 2024


Or create a custom course

Tailor the course to suit your organisation’s product needs. Mix and match topics from the certified course and the list below.

Agile fundamentals

Beta Testing

Giving feedback

Idea management

Listening skills

Managing products at a program or portfolio level


Product strategy

Reporting progress/learnings

Influencing stakeholders

Working with remote teams


Organa’s SAFe® Scrum Master course is accredited by Scaled Agile, Inc (SAI). Successfully completing the course will give participants access to the SAFe Scrum Master certification exam.

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Create a custom course for your team

Often the fastest way to understand your needs is a good old fashioned conversation.

Book a 30min Call