Transform an engineering-led culture to a product-led, customer-first one.
APNIC manage the Internet Number addressing space for Asia Pacific. Within APNIC the responsibility for discovery, design and delivery of products and services was within the remit of the engineering team. Engineering were excellent at delivery but were not (rightly so) that interested in owning discovery and design. Many different parts of the business had a little bit of involvement in the product, creating confusion and a lack of accountability. Other pain APNIC experienced included:
Throughout the transformation to becoming a product-led company, our first experiment was to coach an existing employee (tech policy background) into a Product Manager. Liking what they saw, another two folk (engineer and data scientist) were coached into Product Managers. Adding to this we coached in a couple of scrum masters and along with their first UX capability, product quality at APNIC started to improve
Wanting to transition their approach from Product Managers working on their own, we experimented with dedicated product teams. When that worked with one team, it expanded to three, now four in total.
Mashing agile ways of working with solid product-led disciplines and frameworks, APNIC now has dedicated cross-functional product teams creating and delivering products and services for their users.
They've loved it so much, in the 4th chapter of our partnership, and along with staff that are now agile product specialists and evangelists, we are taking these news ways of working into their business teams, HR, Training and Finance amongst the first teams to going. Stay tuned for this new chapter and story!
"I quietly knew this would be a good thing but have been more than delighted with what's been achieved. Our teams are happier, more effective and we've had solid feedback from Members. Sandy and Sarah have deep and sound agile and product experience that we've been able to draw upon. Their depth and breadth means they're highly adaptable as our needs grow and change."