Latest Articles

April 7, 2026

AI Productivity: Hype vs Reality (5/6): Closed systems will fail

The organisations best positioned for AI built open, accessible codebases years ago - not for AI, but because it was the right way to build software. AI just made the payoff enormous.

Brendan Marsh

April 2, 2026

Transformation

AI Productivity: Hype vs Reality (4/6): Watch out for Mt. Stupid (Dunning-Kruger Effect)

AI doesn't close the expertise gap - it widens it. Give the same tools to an expert and they catch the bad plans. Give them to someone earlier on that curve, and they churn out a lot of crap - just by not knowing better.

AI Productivity: Hype vs Reality (3/6): The burnout cliff is coming

People restructuring their sleep schedules to check on AI agents overnight. Teams doing 12-14 hour days during multi-week "lockdown" sprints. A pace he described as "truly not sustainable for the human brain."

AI Productivity: Hype vs Reality (2/6): Quality is the new bottleneck

Work is shifting from producing work to evaluating it. Every organisation adopting AI needs to ask: what are our quality gates now? Who (and what) reviews AI-assisted output?

AI Productivity: Hype vs Reality (1/6): Temper your expectations

AI capabilities have leaped forward in 2026. But how much of the productivity hype is actually true? Brendan shares what senior engineers and PMs at big tech companies are really seeing on the ground.

Darryl Wright

March 3, 2026

Transformation

Transformations are often untidy so let's lean into the mess

Transformations are messy because organisations are living systems. When clarity, capacity and leadership behaviour don’t align, change becomes theatre. Pause, check your foundations and make sure your system is ready to shift.

Sarah Kirkby

September 30, 2024

Agility

Marketing in the fast lane: Your guide to Scrum

In today's fast paced marketing landscape, teams need to be agile, adaptable, and able to deliver results quickly. Scrum offers a structured approach to project management that can help marketing teams achieve these goals.

How to create workplace culture that encourages learning & experimentation

Building a culture of continuous learning fosters a more engaged, adaptable workforce, giving your organisation a competitive edge.

What is marketing agility

In today's marketing landscape, customers' needs and preferences shift quickly. Marketing agility is a way of working that empowers your team to focus on the customer and improve how they plan and prioritise work to achieve sustained.

Scaling Agile Product Delivery Teams through the Lens of Mitosis

In the dynamic world of product development, the art of scaling teams is akin to the fascinating biological process of mitosis. In this article, we'll unpack the link between the two.

Predictions for the year ahead

This article covers key predictions for the year ahead. It explores strategies to navigate these changes effectively, from reorganising around value to prioritising strategic projects.

What helped get you through the pandemic? Here's what helped me

Those who know me might not be surprised to hear that, one of the big things that helped me get through the pandemic was Agile.

Why your digital platform needs a product strategy

An internal platform is a product. It has customers (users), it solves problems for those users and it produces value when it solves those problems. Learn why a product strategy will help you solve the right problems.

From transactional to memorable: how small touches build product loyalty

Here, we’ll explore why delight features are crucial for long-term product loyalty and why product management is as much an art as it is a science.

From chaos to clarity: Simplifying product strategy with a step by step canvas

Crafting effective product strategies is a vital but often overlooked and daunting aspect of successful product management. We created a Product Strategy canvas to help guide you through this process in a step by step way.

Sandra Davey

September 17, 2021

Product management

What the dickens does a Product Manager do?

What does a Product Manager actually do? A perennial question, an ongoing discussion, often ending in debate. You can be comforted to know though that we are all driven to create value. For our customers and our organisation.

Is your team creating the right thing?

You know the story, your team has been beavering away for months on a new product release. Marketing and PR are on board, the execs are excited, the team is pumped… but low and behold it’s a flop. Customers respond negatively (or not at all).

An open-source, collaborative tool for growing product managers

The Product Management Competency Framework enables PMs and PM teams to assess their skills and have discussions about their growth, relative to their interests and the interests of their organisation.

Brendan Marsh

March 12, 2024

May 22, 2024

Leadership development

The value of unplanned time: 3 examples from my days at Spotify

For many leaders, creating empty space for their teams is counter-intuitive. In this article, I will give 3 examples of creating space for teams, from my time working at Spotify, that I hope will change your mind.

Sarah Kirkby

January 25, 2024

January 28, 2024

Leadership development

Inspiring events for leaders in 2024

These events are catalysts for reimagining the way your organisation operates! We highlight some of the standout events for each category throughout the year.

So, you've got a working agreement. Now what?

So you have a beautiful, shiny new working agreement that outlines your shared values and how you’ll work together. But now what? We share how do you turn those words on paper into everyday actions.

What is a working agreement and why your team needs one

Why working agreements are the foundation for collaboration, providing a shared understanding of how team members interact, communicate, and work together.

3 conditions teams need to thrive

We all want our teams to be performing at their best and delivering value quickly and effectively. But even high performing teams can wane when the conditions aren’t right.

Brendan Marsh

April 7, 2026

Transformation

AI Productivity: Hype vs Reality (5/6): Closed systems will fail

The organisations best positioned for AI built open, accessible codebases years ago - not for AI, but because it was the right way to build software. AI just made the payoff enormous.

Brendan Marsh

April 2, 2026

Transformation

AI Productivity: Hype vs Reality (4/6): Watch out for Mt. Stupid (Dunning-Kruger Effect)

AI Productivity: Hype vs Reality (3/6): The burnout cliff is coming

AI Productivity: Hype vs Reality (2/6): Quality is the new bottleneck

Work is shifting from producing work to evaluating it. Every organisation adopting AI needs to ask: what are our quality gates now? Who (and what) reviews AI-assisted output?