Sandra Davey

Agile Product Coach & Non Executive Director

Unleashing people's potential, aligning their work to the company's goals, and helping upgrade the company's operating model. The triple threat needed to thrive in the 21st century. That's what gets me out of bed.

People, product, process. In that order.

25+ years in B2C and B2B digital product, 10+ Agile and 15+ as a Non Executive Director, I've experienced a fair bit. So what rips me up are organisations running 20th century models, processes and practices. Employees aren't doing great work, and are often unaligned to where the business needs to go, or what customers need. No alignment, no autonomy. I love helping people, teams, and leaders adopt new ways of working or to unblock structural, cultural or organisationals issues, in the pursuit of creating and delivering value. What fills me with purpose is unlocking people's potential, and a mashup of product-led thinking and working agile is how I get about it. 

I love Organa because we practice what we preach. We have a flat structure, no CEO, and people have the freedom and autonomy to work as much as they want or as little as they want. We are mindful of the value we create for customers and will do ourselves out of a gig if that's the right thing to do. We're bound by principles and ways of working that we express publicly so take a look at Organa's DNA if that's piqued your curiosity.

  • Product Management and coaching Product Managers
  • Igniting or resetting new or existing Teams 
  • Helping business or product teams adopt agile ways of working
  • Helping Leadership Teams and Boards adopt agile and new ways of working

The work I do with APNIC has involved training and coaching new Product Managers, uplifting product and agile capability, co-designing and implementing product-led thinking and product frameworks, teaching Agile Fundamentals and mashing agile and product disciplines to create APNIC's new ways of working. The work I now do with APNIC focuses on helping APNIC's business teams adopt these ways of working and working with leaders to support their teams new ways of working.

My work as a Board Director with CHOICE and the Business Agility Institute is about helping embed agile and new ways of working within existing governance structures. 

"Sandra's ability to cut through the noise and make lasting, effective change to organisations, and therefore people, is unparalleled. It is always energising and inspiring working with Sandra.”  - Siena Perry, APNIC

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Sandra Davey


What the dickens does a Product Manager do?

What does a Product Manager actually do? A perennial question, an ongoing discussion, often ending in debate. You can be comforted to know though that we are all driven to create value. For our customers and our organisation.

The best way to screw a product is to NOT have a product manager at the helm.

The logic and rationale for why all products and services need the focus, wisdom, smarts, experience and support of a dedicated Product Manager or Prod

Keeping the focus on finding product-market fit

The desire to rush to a solution affects every great Product Manager I've met. But staying vigilant and focused on figuring out if there is a need in the market for the great idea your company has, will save you in spades.

The rest of the Organa Team