Organisations exist because of a product or service you've created for customers. Product management enables customer responsive strategies that deliver value to customers and value to your business. Speed to value or speed to market is how we think about it.
Whether you want to help your product people get better at what they do, improve your team’s ability to create and deliver value to the market faster and more happily, or guide your organisation towards being product-led, we are your people. Through trial and tribulation, success and failure, we’ve decades of experience working in almost all sectors and markets across dozens of product types. Now we consult, teach, coach and facilitate.
Get in touch, we’d love to help you drive the growth of your product or service.
At the heart of every organisation lies a product or a service, the unique value you provide to your market. It’s your organisation’s reason for existing.
Product management is the critical connective discipline and approach for any business. From tech startups to medium size nonprofits and social enterprises, to global corporations, product management’s job is to create and nurture products or services your customers love. And it does this by being the glue between a company’s mission, strategy, goals and metrics, and the product roadmap and backlog.
And great product management is the art of seeing and thinking about a product in its entirety; that holistic approach ensures all parts of the organisation are actively aligned in creating customer and business value. This is where we excel.
It’s a simple proposition – but winning in your product or service category involves user research, product strategy and planning, discovery, development, delivery, and teamwork. And deep interaction. With customers, marketing, sales, customer care, senior management and critically, the product team.
In short, know your business, know your market, know your product, then use a dedicated Product Manager (PM) who understands product management to lead the team to meet that market need.
The result is products or services developed for markets that truly exist. Creating and delivering value is faster, so profits or business metrics are reached more quickly. Speed to value is optimised.
Discover Product Management and Becoming Product-led
In most tech companies, products sell themselves. There’s more capacity and capability in the product teams than sales and marketing because less effort is needed by traditional sales when the product is designed to sell itself. This is what we mean by being product-led.
Become a truly product-led organisation where the product or service is at the heart of what your organisation does. We help to enable fast flow of value to customers, to ensure strategic stakeholders are engaged and to align your product roadmap so it drives towards your company’s goals and metrics.
If you want to transition away from being sales-led or engineering-led to becoming truly product-led, come chat with us.
People: Product Managers, Product Owners and Product Teams
Product management is no different to other disciplines. It requires experience and expertise to create great product managers (PMs) or to set up successful product teams.
Improving PM skills means going beyond frameworks and tools, to spending time in the real-world of difficult conversations, navigating complexity and facilitating practical compromises that create focus. Great PMs take mess and uncertainty and create strategic coherence and direction for the products and services you provide.
With our free product management competency framework, we assess the capabilities of Product Managers or Product Owners, or anyone interested in transitioning into product management. Use the framework yourself or work with one of our coaches to help with a customised learning and development plan to move you forward in your career.
Separate to coaching, we teach accredited ICAgile, SAFE and custom inhouse training courses for PO's, PMs scrum masters, business analysts and product teams. Our coverage includes principles of product management, strategic product management, product strategy, product discovery and agile product ownership.
Product strategy
Product strategy is the source of truth that connects product execution (the roadmap and backlog) to the company's goals, providing critical guardrails for making decisions faster and better, and ensuring that, at the heart of the product, lies customer value that drives back to the business’s strategy.
With a coherent product strategy, you can be confident teams are driving towards the measures of success the company wants.
Let us help you develop your own product strategy ensuring it connects to the company’s goals and metrics yet can coherently guide the product roadmap and backlog.
Product Discovery
The highest form of waste, is spending weeks or months building something that no-one wants. We teach and facilitate discovery processes to help you cheaply validate assumptions about your product ideas, without needing to build a costly feature or product first. We're experienced with Lean UX, Design Sprints and other tools to help you and your team define and test your assumptions first, before spending money on building a solution that isn't valuable to customers or the business.
Product processes and practices
We help with individual, team and organisational capabilities, practices and processes that you need to discover, deliver and nurture products or services that bring value to your business and your customers.
We’re framework agnostic too; whether it’s strategic product management, product discovery, or product strategy, we don’t care if the approach is waterfall, scrum or SAFE. Though … if we had our way … we do favour agile ways of working for creating and delivering great products or services.
Often the fastest way to understand your needs is a good old fashioned conversation. Chat with one of our team and get a better understanding of how we can modernise the minds in your business.
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